What I Actually Do for a Living

Essentially, I'm a writer for the web. I work for a search engine optimization (SEO) company. We get paid by plastic surgeons, lawyers, ophthalmologists, and cosmetic dentists to make sure that when a young woman types "breast enlargement denver" into Google, the first page of natural results (as opposed to sponsored links) should include our clients. This is tricky, because Google doesn't really tell anyone what makes a website show up. Every once in a while, they make vague pronouncements. What we do know is that Google likes older, established websites, and it likes informative sites.

Since we can't make our clients' websites older, we try to make them more informative by having more and more substantive pages on a topic than anyone else. So, for breast augmentation we start with a general page, a page on implant options, a page on incision options, a page on placement options, a page on complications, and a page on achieving natural results or something, depending on what the client wants. If they're still not doing well, we might add a page on medical complications vs. aesthetic complications, or we might add a page on how to decide how big your implants should be, cleavage determinants, correction of breast asymmetry, or what have you. Breaking in a client in a competitive market can take months and lots of wracking my brain to come up with new substantive pages.

Google also likes websites that are updated frequently, which the pages help, but can also be helped w/ a blog, so I write blogs for clients, sometimes every day, sometimes twice a week, sometimes once a month. These are ideally topical and current, but relate to the practice, like this one on Fall Fashion:

http://www.drrai.net/2008/08/return-of-classic-style-puts-emphasis.html

Google also likes inbound links, so we write up magazine articles that are designed to be informative, then get posted on e-zines and link back to our clients. For example, I wrote an article today on what Scarlett Johansson, Megan Fox, Tyra Banks, and Jennifer Aniston tell us about what size breasts a woman should aspire to in getting breast enlargement. I stop just short of telling women they really don't need them, since this is an article and not on a client's website, so I can take whatever angle I want. Most women who get attention with their breasts are really only B/C cups. It's usually a question of proportion, presentation, and attitude.

Anyway, that's most of what I do.